Biography

Originally trained in oil painting at the Boston Museum School, Jonathan Herbert has created computer generated imagery since 1984.  In 1987 Herbert opened Computer Illustration to specialize in purely digital illustration. Indicative of Herbert's forward thinking, the name of his company became the name of a rapidly expanding industry.

Starting around 1988, Herbert became increasingly interested in creating 3-dimensional computer art  for print. By 1991, the limitations of working on PCs spurred him to invest in Silicon Graphics workstations and Wavefront Explore for its state-of-the-art 3D modeling and animation software. In 1993 he added powerful paint and image manipulation capabilities specifically designed to run on his powerful workstations. As the creative scope of the company has expanded, Herbert, a fervent believer in the value of technological investment has continued to add software and hardware to his company. He insists upon staying at the pioneering edge of technological capability to ensure that his renowned creative talents are supported by the finest tools available.

Computer Illustration, well known for its print work, successfully branched out  into 3-D computer animation in 1994.  Sensing a need to give the animation side of the business its own identity, Herbert created Zero Degrees Kelvin.  Zero Degrees Kelvin and JHCI were located in the Historic Seaport District--part of the amorphous "Silicon Alley" of lower Manhattan. Zero Degrees Kelvin was a creative boutique specializing in computer animation for film and video, while Computer Illustration continues to maintain its original focus on print. 

In the year 2000 Herbert decided that running a larger company diverted him from his true passion, the hands-on process of creating great art on demand to satisfy the marketing needs of his clients. To that end, Herbert decided to close Zero Degrees Kelvin at that time, and has since been working as an illustrator again. He has also recommitted a portion of time to his original true love: painting in oils. Herbert still takes projects as director of animation, cg supervisor or digital effects producer. His years in the field has given him a large talent pool to call upon. Herbert is ready to put the right team together to create whatever animation or visual effects project you need.

To date, Jonathan Herbert has to his credit the well-known Centrum "People" spot which aired during the Superbowl XXIX and long thereafter. He has also created the CGI on spots for Nytol, Caltrate, Fibercon, and Centrum Silver. Some of the high profile clients with whom he has worked include AT&T, IBM, Intel Corporation, Citibank, and, via their agencies, many pharmaceutical companies such as Johnson & Johnson, Glaxo, Upjohn, Jannsen and Abbott Laboratories. (See client list.)                

Herbert has been a regular guest lecturer at the School of Visual Arts in New York City, and has provided training to companies nationwide.  He is the author and subject of numerous trade journal articles. Herbert has been a special interest panelist and speaker at  the world famous Siggraph conferences and at the first Annual Advertising Convention in Karachi, Pakistan. He was featured in both the New York Times and in a television report on Manhattan's Silicon Alley, a hotbed of new media growth.  Herbert has been involved in market development projects with various industry leaders, because he is considered to be at  the forefront of this industry.  (See publications list.)

 

 

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